About Us

We’re two sisters—and two moms—who grew up surrounded by fig trees. Memories of snacking on their sweet fruit with sticky fingers and giggles have stayed with us. Today, those figs aren’t just fruit to us—they're symbols of comfort, family, and the magic of growing up together. 

The word fig carries deep meaning across cultures: often associated with motherhood, nurturing, and abundance. It reminds us of the warmth of home, the joy of play, and the bonds that shape us. That’s why we chose it as the heart of our business.

At The Cuddly Fig, we celebrate childhood in all its sweetness. One of us finds joy in soft neutrals and calming tones, the other delights in bold colors and playful patterns. Together, we’ve created a space where calm meets color, simplicity meets sparkle, and every child can find something that feels just right.

As moms, we know how overwhelming it can be to find pieces that truly resonate. That’s why we’ve curated our favorite finds—items we love, use, and believe in—to make your life easier and your little one’s world more magical. We’re proud to support fellow small businesses and creators who pour love into the products they create. 

Welcome to The Cuddly Fig. Rooted in love, curated with heart. 

Thanks for growing with us.